How to Tell Your Business Story to a Lender (even if You're Not a Number Person)
You’re more than a credit score — and the right lender knows that. Here’s how to tell your business story in a way that helps funders believe in you, even if financial statements aren’t your love language.
Why Storytelling Matters In Lending
🗣️Traditional banks often focus strictly on numbers. But mission-based Lenders like Growth Community Fund take a holistic approach — and your story plays a powerful role.
Your business journey shows:
– Your commitment
– The community you serve
– The impact you’re creating
What Makes a Great Borrower Story?
Your “why” matters more than perfect grammar. Here’s what to share:
– Why you started this business
– Who your business helps and why it matters
– What obstacles you’ve faced — and how you adapted
How to Write Your Personal Statement
You don’t need to be a writer — just be real. Structure your story like this:
– **Past**: What sparked your idea or purpose?
– **Present**: How is your business serving today?
– **Future**: What will this loan help you do next?
Tip: Record a voice memo to start. Just talk like you’re telling a friend.
What Lenders Really Want to Hear
We’re listening for:
– Passion and persistence
– Community impact
– Signs you’re committed to long-term success Real stories stick with us more than spreadsheets do.
Examples from Borrowers Like You
🌟“I started my home daycare because I couldn’t find flexible, affordable care for my own kids. Now I support a dozen local families — and I’m applying for a loan to open a second location.”
🌟“I opened my barbershop to give young men in my neighborhood a safe space — not just for haircuts, but for mentoring. I want to upgrade our equipment and offer job training programs.”
🌟“I launched my food truck to bring the flavors of my culture to the community. It started small, but the support I’ve received has helped me grow — and now I’m ready to take it further.”
Your story doesn’t have to be dramatic — it just has to be yours.
🤝 You don’t need to be a numbers expert to get funded. You need to show us your vision — and your heart. We’re here to listen.
